Marketing Philosophy


In order to play the real estate game at the highest possible level, your real estate agent has to have the right tools.

I’m often asked about my marketing philosophy. The reason? You’re smart. You want to make sure that my marketing philosophy is a good match for your goals for the sale of your home.

 I Find Buyers Wherever They Are; This Means New Media

According to the National Association of Realtors, 52% of all homebuyers begin their search for a home online. And more than 90% use online home search resources at some point in the buying process.

This means that the best, most effective—and cost-effective—means of finding buyers for your home will be found online. I’ve invested heavily in creating winning online marketing strategies designed to reach as many people as possible:

  • Creation of custom online marketing plans utilizing 3rd party advertising platforms
  • Sending eBlasts to other real estate professionals I know who have clients looking for homes like yours
  • Creating a compelling online listing on my own website
  • Tapping into the power of social media to find prospective buyers for your home


Effective Marketing is a Numbers Game

The secret to selling a home is matching the right buyers to the right homes. Sounds simple, doesn’t it? And it can be as long as you keep one hard and fast rule in mind: effective marketing is a numbers game.

To find a buyer for your home, I’ll need to work through a certain number of people. By tapping into effective online marketing strategies, I am able to make the best use of my time… which gives you much faster, higher quality results.

I Don’t Neglect Good Offline Real Estate Marketing Strategies

As committed as I am to tapping into the raw power of technology to sell your home, I’m well-aware that some offline strategies continue to be effective in finding homebuyers. As long as offline marketing strategies yield results for my clients, I’ll continue using them. Because my goal is simple: to find the best buyer for your home, at the highest price, in the least amount of time.

What’s Your Goal?

If selling your home is important, it is vital that you work with a real estate agent with a proven track record of making sales… and negotiating favorable deals. I’m able to do both with consistency.

Want to talk about your vision for getting your home sold?

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